How to Clean Your Watch (And Why You Should - Often)
Most people think about replacing a watch battery or fixing a broken strap, but very few think about cleaning their watch.
In fact, some of the watches we receive for repair haven't been properly cleaned for years.
While the case and glass may look perfectly presentable, the real build-up is often hidden inside the bracelet links and clasp, where dirt, skin cells, oils, soap residue and everyday debris gradually accumulate over time.
The result isn't just an unattractive watch - it can also affect comfort, hygiene and even the lifespan of certain components.
TAG Heuer before ultrasonic clean
Why Watches Get So Dirty
Your watch is exposed to more than you might think.
Every day it comes into contact with:
Sweat
Dead skin cells and skin oils
Dust
Soap and shampoo residue
Creams, lotions and perfumes
Dirt from everyday activities
Over time, these substances work their way into tiny gaps within the bracelet and clasp.
Because much of the dirt is hidden, many owners don't realise how much has built up until the bracelet is taken apart for cleaning.
Signs Your Watch Needs Cleaning
Your watch may benefit from a thorough clean if you notice:
Dirt around the clasp
A bracelet that feels sticky or stiff
Unpleasant odours
Discolouration around links
Visible grime in hard-to-reach areas
Sometimes there are no obvious signs at all until the watch is dismantled.
Cleaning Your Watch at Home
For routine cleaning, a few simple steps can make a big difference.
For metal bracelets:
Use a soft toothbrush
Warm water and mild soap
Gently clean around the bracelet and clasp
Dry thoroughly with a soft cloth
For leather straps:
Avoid soaking in water
Wipe with a slightly damp cloth
Allow the strap to dry naturally
Always check your watch's water resistance before using water.
If you're unsure, it's best to proceed cautiously. You may find this guide helpful: Is My Watch Waterproof? What Water Resistance Really Means
When Home Cleaning Isn't Enough
While regular cleaning helps, it doesn't always remove the dirt hidden deep inside bracelet links and clasps.
This is where professional ultrasonic cleaning can make a remarkable difference.
Ultrasonic cleaners use high-frequency sound waves to loosen dirt and debris from areas that are almost impossible to reach by hand.
The amount of hidden grime removed can often be surprising.
Why Professional Cleaning Is Worth Considering
Professional cleaning can:
Restore the appearance of the bracelet
Remove years of hidden dirt
Improve comfort when wearing the watch
Help identify worn or damaged components
Leave the watch feeling noticeably fresher
Many customers are amazed by the difference a thorough clean can make, even when their watch looked relatively clean beforehand.
Same TAG Heuer after ultrasonic clean
Make Cleaning Part of Your Watch Care Routine
Just like servicing your car, regular maintenance helps keep your watch in good condition.
A quick clean every few weeks and a more thorough inspection from time to time can help keep your watch comfortable, reliable, and looking its best.
Final Thoughts
A watch doesn't need to be broken to benefit from professional attention.
Regular cleaning is one of the simplest ways to keep your watch looking good and feeling comfortable to wear.
If your bracelet hasn't been cleaned for years, there may be far more dirt hidden inside than you realise. A professional ultrasonic clean can often bring it back to life and leave it looking and feeling dramatically better.
We offer a discount on ultrasonic cleaning when purchasing any other service, and all polishing services include ultrasonic cleaning.
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